去越南，收割一个时代
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.58cammp.com/static/publish/css/style.css?v=1605251010513" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=1605251010513"><!-- 付费贴--> <div class="preview_article "> <!----> <section style="margin-bottom: 0px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; visibility: visible;"><img class="rich_pages wxw-img" style="width: 100%; height: auto;" src="https://pic.app.58cammp.com/FkJv_ZdNvxgplAOW9ndfA6mGuLgp" /></section><section style="margin-bottom: 0px; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; 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line-height: 1.75em; visibility: visible; text-indent: 2em;"><span style="outline: 0px; text-indent: 2em; visibility: visible; color: #666666; text-decoration-style: solid; text-decoration-color: #666666;">早去的鸟儿，从包工头摇身一变成资本大佬！</span></p></section></section></section></section></section></section></section></section></section></section><section style="margin-right: 16px; margin-left: 16px; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; text-align: right; visibility: visible; line-height: 1.5em;"></section><section><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">入夏的胡志明市，热浪逼人，但庄蒙却感觉，眼前的人海更令人躁动。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">彼时他置身于一场越南跨境电商研讨会之中，前期收到500家电商报名时，他就预料到人气爆棚了，没想到当天还是超预期来了1000多人，把现场围了个水泄不通。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">这些人里，不乏特意从国内飞来、身揣几百万现金的老板，他们的脸颊因为激动泛着红晕，眼神里没有长途奔波的疲惫，反而发着亮，彰显着他们对越南市场的志在必得。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">然而，庄蒙知道，在场的10个人里，至少有7个人会血本无归。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">这话说出来很少人会相信，毕竟在中文互联网世界，去中东做APP，有土豪追着打钱充值；去北美做跨境电商，能坐听金钱入账的声音；甚至去非洲卖旧衣服，都可以实现财富自由。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">拿下越南这个“南天小中华”“世界工厂2.0”，更应该像探囊取物一般。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">但扎根东南亚的庄蒙深知，越南特殊的国情，决定了这片热土具有一定的“非典型性”，掘金不仅有难度大，还要求速度快。</span></p><section style="margin-right: 16px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; margin-bottom: 48px;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">他每次跟淘金客们分享投资机会时，都会强调“机会很多，陷阱也不少”，但问题是，人们常常认为自己会是幸运的那一个。</span></section><section style="text-align: center; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto;" src="https://pic.app.58cammp.com/Frf0MAh6HziTyzJQlyNwE8PG-rDb" /><span style="font-size: 17px;"><strong><span style="letter-spacing: 0.5px; text-align: justify; color: #485bf7;">一年涨一半，中国人争抢越南入场券</span></strong></span></section><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">客车、轮渡、摩托......动辄换乘N次，颠簸几个甚至十几个小时的送货经历，是阿伟在越南代理保健品的常态，但他甘之如饴。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">他的动力来自在越南仅两年时间，靠三个代理品牌，实现了销售额破亿——而在国内，达到这样的水平花了12年。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“这不是说越南比国内市场大，毕竟整个东南亚加起来，人口也才7亿，不到中国的一半。”在阿伟看来，关键在于越南的池子涨起来了，但里面游泳的不多，<strong>“国内一个赛道可能有90%的人盯着，而东南亚大概只有1%。”</strong></span></p><p style="margin-left: 8px; margin-right: 8px; margin-bottom: 24px;"><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 15px; letter-spacing: 0.5px; text-wrap: wrap; background-color: #ffffff; padding: 0px 0.5em;"><img class="rich_pages wxw-img" style="width: 100%; height: auto; box-shadow: #d2d2d2 0em 0em 0.5em 0px; font-size: 17px;" src="https://pic.app.58cammp.com/FrueL20expv8AgvStxe9_msB51Kd" /></strong></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">对这一点，樊艺空间设计创始人佳蔚最有感触。作为室内设计师的他，开局就赶上国内的“地狱模式”，在逼仄的环境中卷生卷死。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">他是国内外屡获大奖的新秀，但近两年的创业历程中，市场萎缩、设计费被一压再压仍是家常便饭，如果形势继续下去，不仅自己的事业遭到考验，其他年轻设计师的生存空间也会被挤压。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">左右为难之下，佳蔚决定跳出区域限制，去思考别的出路。而一次聚会，让他看到了新的可能性。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">那是一个私人性质的朋友聚会，本意是相互交换信息，看看能不能找到啥路子，但酒过三巡，士气一片低迷，因为除了一个越南工作的朋友，几乎没有人逃过“降薪、欠收”。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">而这位朋友“越南生意跟捡钱一样，刚花了上千万在深圳华侨城入手两套房”的分享，惹得众人羡慕不已的同时，也让佳蔚看到了机会：当一个地方的经济热起来时，房地产通常一马当先。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">没有任何犹豫，佳蔚单枪匹马飞去了越南考察。“一去楼盘现场，我就知道有戏，几乎每个新盘都排老长的队伍，抢购火爆程度不输几年前的国内。”佳蔚心潮澎湃道。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">被看到的火爆场面刺激，佳蔚当即决定买2套房产“探路”。在其中一个购房现场，他整整排了3个多小时，才签上购房合同。</span></p><p style="padding: 0px 0.5em; margin-left: 8px; margin-right: 8px; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto; box-shadow: #d2d2d2 0em 0em 0.5em 0px; font-size: 17px;" src="https://pic.app.58cammp.com/Fr83UroQuQouQPJIuVL3LRhh2ieE" /></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">所以没等市场调研结果出来，佳蔚就拍板去越南建设第二个业务重心。“从做生意的角度来说，这有点仓促和不明智。”他事后复盘道，<strong>“但你不赶紧迈出那一步，机会可能不见得是你的了。”</strong></span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">有这样想法的不止佳蔚，几乎每一个越南淘金客都以此为行动指南。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">庄蒙所在的出海企业资质认证申请公司，无论河内，还是胡志明市的办事处，差不多每天都要接待三四波客人，每个客人的共性要求就是加急、加快。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“注册还要多久才能通过啊？加钱能加快进度吗？”从一个凌晨持续到另一个凌晨的催进度短信，让庄蒙忙乱的同时，也深感热意汹涌。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">在全球深受疫情影响，经济增长受挫的背景下，越南是为数不多实现经济强劲复苏的地区之一：2022年全年经济增速达到8.02%，2023年仍保持差不多水平的增长。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">宏观经济环境之外，营商环境也在持续向好。一方面，2016年以来，越南当地持续出台税收优惠政策，鼓励外商投资。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">另一方面，“一带一路”不断推进下，中国连续多年是越南最大贸易伙伴，越南也是中国在东盟最大贸易伙伴。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">自上而下、从内到外的倡议引导下，跟随国企出海的步伐，民企也加入了抢滩越南的大潮。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">庄蒙的公司总部在印尼，本来很少涉猎越南的业务，完全是咨询的客户太多，才开始了这条线。如今，越南已经成为其东南亚第二大业务市场。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">据他介绍，这两年他们服务了接近200家企业，客户群体覆盖半导体、鞋服、基建、汽车以及跨境电商等各种领域，今年上半年客户数量同比去年又增长了50%。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">而且每个人都像被上了发条，火急火燎，在他们眼里，“早通过了一个月，说不定就能多赚一百万了。”</span></p><section style="margin-right: 16px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; margin-bottom: 48px;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">面对这样的狂热，庄蒙是开心的，但他也会提醒客户，不要对越南市场放松警惕。</span></section><section style="text-align: center; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto;" src="https://pic.app.58cammp.com/Fr3GArgj_xnbJPPzCBP1Lo5FbhnD" /><span style="font-size: 17px; color: #485bf7;"><strong><span style="color: #485bf7; font-size: 17px; letter-spacing: 0.5px; background-color: #ffffff; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-align: justify;">没喝上越南的汤，先淋上越南的雨</span></strong></span></section><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“有个深圳老板，半年亏掉7位数，回国的时候头发都白了……”在大排档听着酒友说八卦，庄蒙有些恍惚，类似的故事，他上个月好像也听过。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">国内精明强干的创业者们，到了越南好像突然降了智，市场规模不看，同行调研也不做，以为到了越南就可以避开卷生卷死的竞争，用国内商业模式降维打击本地的“草包老板”。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">那位深圳老板就是如此，看到TikTok Shop一款售价70000越南盾（约21元）的蓝牙耳机意外爆红，每月狂卖近4万件后，他笃定越南市场还是一片蓝海。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">加上国内有某多多的成功经验，自信的他一口气在华强北购入了近百万的白牌蓝牙耳机，直接杀去越南准备大赚一笔。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">结果捞金梦碎在了踏上半岛的第一步——在越南，蓝牙耳机等电子配件需要获得官方准入，才能上线电商和商场零售渠道，而前期没有任何准备的深圳老板，此时想要获取合格证书几乎已经不可能。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">于是，花大价钱购入的一大批货，只能辗转去街头巷尾的手机店里卖，在没有品牌背书的情况下，不仅销量惨淡，利润更是少得可怜。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">亏到弹尽粮绝后，那位老板不得不割肉认输，“兴致冲冲来，灰溜溜走”。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">阿伟对这位老板的经历感同身受，<strong>“国人把很多行业做到了极致，但去东南亚复制的时候会发现，一个太高，一个太低，中间环节填不上来，落地就是摔死。”</strong></span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">相比于其他人，阿伟已经算是小心谨慎的一类了，但仍然要“交学费”——坐在店内，看着玻璃窗外的路人在附近反复徘徊，犹豫到最后还是摇着头离开，他的心底不是滋味。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">要知道，这家麻辣烫刚开业时，生意曾经火爆一时，店内座无虚席，食材供不应求。如今，店员们都有时间闲聊、刷视频了。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">当初看到海底捞在越南走红，他也对进军餐饮业摩拳擦掌，下场前没忘实地做一番调研，确认坐拥1200万人口的胡志明市，麻辣烫不超过5家之后，才下定决心出手。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">顶着“中国正宗麻辣烫”招牌的门店一落地，很快在消费欲旺盛的周围人群中掀起热潮。可是好景不长，因为食材供应链一直优化不了，菜品价格略高，顾客的热情难以为继。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">阿伟也曾努力想把成本降下来，但他发现与马来西亚、泰国等被华人群体深度渗透的国家不同，越南的华人华侨近几年才明显崛起，且主要活跃在工业区而非大城市，当地的食品、日用品甚至家电汽车等行业基本都被日本、韩国垄断。</span></p><p style="padding: 0px 0.5em; margin-left: 8px; margin-right: 8px; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto; box-shadow: #d2d2d2 0em 0em 0.5em 0px; font-size: 17px;" src="https://pic.app.58cammp.com/FiUupmoBm83rMTm4GewrkkUwTd9D" /></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">比如，越南街上开的摩托车，80%是日本牌子；化妆品市场，6成由日韩品牌把控。食品零售行业供应链同样如此，看韩国乐天、日本永旺在越知名度就不难猜到，中国人绕不开限制。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><strong><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“很难想象，国内菜市场已经泛滥的肉丸类冻品，在越南居然买不到。”</span></strong><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">阿伟很无奈，为了保证菜品口味和丰富度，他们最后不得不从国内进口丸子，价格自然一直居高不下。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">不过，面对困境，他并没有失去信心，“打开市场需要一个过程，生意也需要时间沉淀”，只要不亏损，他就会继续坚持，等待转机。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">而在越南做了多年外贸的Kiddy，已经等到了苦尽甘来的这天。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">到越南卖灯具第一年，Kiddy根本不敢直视供货商发来的催款消息，因为这意味着她又要从信用卡里套钱，以贷度日。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">但到了第二年，Kiddy就摆脱了靠信用卡周转的窘境，第三年已经完全不用再为钱款发愁了。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">她能扭转境遇，就在于一直相信“做生意有赚有亏，坚持就会有积累”。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">创业初期，市场上除了两家头部品牌，其他基本上都是跟Kiddy一样的国内贴牌产品，品质、价格十分接近，竞争空前激烈。在部分同行开始减配降价时，她始终坚持走物美价廉路线。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">终于，店里一款灯率先实现了破圈，顾客口口相传间，生意逐渐有了起色。如今，Kiddy不仅灯具生意越走越稳，甚至还有多余的精力去研究副业。</span></p><section style="margin-right: 16px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; margin-bottom: 48px;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">但她也明显感觉到，留给的越南出海玩家的窗口期正在变短。</span></section><section style="text-align: center; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto;" src="https://pic.app.58cammp.com/Fntw5d6miVZCI9Jquo9fjzz-AUVr" /><span style="color: #485bf7;"><strong><span style="color: #485bf7; letter-spacing: 0.5px; background-color: #ffffff; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-align: justify; font-size: 17px;">金窝变银窝，越南正在失去性价比？</span></strong></span></section><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">服装厂二代卡瑟琳的越南考察之旅，可以用“失望”2个字概括。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">走进越南服装交易市场的一霎那，她感觉时间仿佛倒退了十几年：最热卖、最畅销的衣服，还是黑白灰、包裹严实的老旧、保守款式，看着就没啥嚼头。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">电商渠道的衣服倒是百花齐放，如女装领域正流行韩式风、欧美甜辣风等，回报率看起来更高。但卡瑟琳了解到，越南跨境电商就是一个“九死一生”的赛道。</span></p><section style="padding: 0px 0.5em; margin-left: 8px; margin-right: 8px; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto; box-shadow: #d2d2d2 0em 0em 0.5em 0px; font-size: 17px;" src="https://pic.app.58cammp.com/Fs8W4RDiUWD5p1sRKjyFywXKc9Bn" /></section><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">在“现金为王”的越南，货到付款的比例仍高达26%（2020年数据），用户拿到衣服，不喜欢就退货，中间不费一分一毫，可退货率本就堪忧的服装企业根本吃不消。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">并且，与欧美流行亚马逊等货架电商不同，越南直播带货异常火热——2023年越南电商体量仅有印尼市场的25%，但TikTok Shop在越南的团队规模已经和印尼团队旗鼓相当，这显然不是“苦直播带货久矣”的卡瑟琳愿意看到的。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">然而，在这样“未富先卷”的赛道里，玩家还在拼命往里挤，卡瑟林之所以飞往越南，就是看到其风头正盛，有大量同行陆续把工厂转移去越南。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">事实上，不仅服装行业押注越南，如庄蒙所见，国内各行各业都去寻求新机会。<strong>而越南的体量有限，劳动力、空间、配套都是有天花板的，大量境外投资的涌入无疑会让越南失去“性价比”。</strong></span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">最近两三年，越南的人力成本已经水涨船高，与国内的成本差距不断缩小；部分热门地区原本低廉的厂房租金、地价，涨到几乎跟深圳广州等国内一线城市齐平。</span></p><p style="padding: 0px 0.5em; margin-left: 8px; margin-right: 8px; margin-bottom: 24px;"><img class="rich_pages wxw-img" style="width: 100%; height: auto; box-shadow: #d2d2d2 0em 0em 0.5em 0px; font-size: 17px;" src="https://pic.app.58cammp.com/Fp2OksQ3ICXP6s_4KoZeXk9gjYSa" /></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">阿伟对人力资源的变化感受最深刻。“我从小到大在爸妈那里都没有受过委屈，凭什么要受你这个窝囊气？”看到越南员工在办公室大发脾气，他赶忙上前，熟练地拍肩安慰。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">类似的“心理SPA”，他已经做了无数遍，如果不能处理好本地员工的情绪，他们分分钟就会“炒老板鱿鱼”。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">阿伟说，越南偏欧美的职场文化，使得本地员工服从性不如国内，今天干得不开心，明天就可能走人。此外，不缺工作机会，也让他们有了“待价而沽”的底气。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">他处理那位发脾气的员工时，就要考虑这些因素。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">在布置工作任务时，阿伟可以同时交给中国员工好几件事情，他们会在规定时间内自行判断轻重缓急，合理分配时间；但越南员工只能完成单线任务，如果一次性布置两件以上的事情，他们大概率会直接崩溃了。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">习惯了“分工有序”的中国员工，无法理解越南员工的“愚蠢”，难免会产生口角摩擦，玻璃心的越南员工受不了，自然就闹起来了。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">每当这时候，阿伟就要化身心理按摩大师给员工排解情绪，不能随意让员工跑路，因为越南政府对外资公司的要求里，规定了本地员工的比例。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">而除了“娇气”，越南员工对于薪酬待遇的要求也不低。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“有些工厂，上下班还会要求班车接送，加班有补偿，一言不合就提劳动法。我现在的想法就是只要不闹罢工，一切都好商量。”阿伟感慨在越南当老板真的“太难了”。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">但天不遂人愿，2019年越南官方数据显示，越南罢工事件，80%都发生在外企。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“说白了，在他人的地盘，除了入乡随俗，还要习惯政府对本土资源的优先保护。”阿伟表示，<strong>越南的未来终究是属于越南人民的。</strong></span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">不仅如此，还要习惯一些“越南特色”。比如，经常会有工作人员以各种名义上门“稽查”，实质上就是收小费；办理合规资质，哪怕手续都齐全了，也不要以为高枕无忧，要想想是否还有“没走完的程序”。</span></p><section style="margin-right: 16px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; margin-bottom: 48px;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">当然，现在越南政府已经明令禁止这种行为，他相信随着开放程度的加深，未来越南的营商环境会越来越好。可他同样承认：“现在想去越南躺着赚钱已经不现实了。”</span></section><section style="text-align: center; margin-bottom: 24px;"><img class="rich_pages wxw-img" src="https://pic.app.58cammp.com/Fsd0eSYW3G7wZjP8HjVXaDVXBd6l" /></section><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; text-align: center;"><span style="font-size: 17px;"><strong><span style="outline: 0px; letter-spacing: 0.5px; color: #485bf7;">结尾</span></strong></span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">其实，去越南掘金并不是近两三年才发生，卡瑟琳的叔叔，20年前就出海了。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">彼时，越南刚打开国门不久，叔叔毅然奔赴那里搞工程机电，现在已经在海防拥有2栋办公楼；如今，国人开始去越南卷基建，叔叔转头搞了个越南投资公司，从包工头摇身一变成资本大佬。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">如果时间倒退几年，卡瑟琳或许会大胆一点，但现在的越南，让她望而却步。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">“连李嘉诚都对越南绝口不提了，我何必去挣最后一个铜板？”看着身后蔚蓝的大地，卡瑟琳登上了回国的飞机。</span></p><p style="margin-right: 16px; margin-bottom: 24px; margin-left: 16px; outline: 0px; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff;"><span style="outline: 0px; font-size: 15px; letter-spacing: 0.5px;">来源： 表外表里</span></p></section><p style="display: none;"> </p> <!----></div> 哈哈 殊不知，自己才是韭菜:lol嘎嘎 加油 去吧 快点去:lol 好的
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