出海可能是未来10年唯一的机会了
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.58cammp.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section style="margin-bottom: 0px; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; visibility: visible;"><section class="empty_paragraph" style="margin-bottom: 0px;"></section></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; text-align: center; visibility: visible; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="-webkit-tap-highlight-color: transparent; outline: 0px; font-size: 16px; letter-spacing: 0.544px; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; vertical-align: bottom; border-radius: initial; width: 578px; height: 325px; visibility: visible !important; background-color: transparent !important; background-size: 0px !important;" src="https://pic.app.58cammp.com/Fol2ArBbJ6Wb2i1US5FqP2wT4kN-" /></section><blockquote style="margin: 0px 0em; color: rgba(0, 0, 0, 0.498); font-size: 16px; line-height: 1.5em; -webkit-tap-highlight-color: transparent; outline: 0px; text-wrap: wrap; letter-spacing: 0.54px; font-family: 微软雅黑; widows: 1; background-color: #ffffff; visibility: visible;"><section style="margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #888888; font-size: 14px; letter-spacing: normal; visibility: visible;"><strong style="color: rgba(0, 0, 0, 0.498); font-family: 微软雅黑; font-size: 16px; letter-spacing: 0.54px; widows: 1; background-color: #ffffff; -webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-size: 14px; letter-spacing: 0px; visibility: visible;">内容来源：<span style="font-weight: normal;">作者近期分享，</span><span style="font-weight: normal;">经本人审核授权发布。</span></span></strong></span></section><section style="margin-bottom: 0px;"><strong style="font-family: 微软雅黑; widows: 1; color: rgba(0, 0, 0, 0.498); font-size: 16px; letter-spacing: 0.54px; background-color: #ffffff; -webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-size: 14px; letter-spacing: 0px; visibility: visible;">分享嘉宾：</span></strong><span style="color: #888888; font-family: 微软雅黑; font-size: 14px; letter-spacing: normal; widows: 1; background-color: #ffffff;">邵宏华，环球慧思公司创始人、董事长。</span></section></blockquote><section style="margin-right: 0em; margin-bottom: 0px; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; visibility: visible;"><section style="margin-top: -4px; margin-right: 0em; margin-left: 0em; padding: 10px; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: 微软雅黑; letter-spacing: 0.54px; line-height: 25.6px; background-color: #f9f8f8; visibility: visible;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; font-size: 16px; visibility: visible;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; text-align: center; visibility: visible; margin-bottom: 0px;"><section style="margin-right: 0em; margin-left: 0em; padding-bottom: 3px; -webkit-tap-highlight-color: transparent; outline: 0px; border-bottom: 0.15em solid #a0a0a0; display: inline-block; visibility: visible;"><section style="margin-right: 0em; margin-left: 0em; padding: 3px; -webkit-tap-highlight-color: transparent; outline: 0px; border-bottom: 0.15em solid #a0a0a0; display: inline-block; visibility: visible;"><p style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #c80000; letter-spacing: 0.54px; visibility: visible;">宏观趋势</strong></p></section></section></section></section></section></section><section style="margin-right: 0em; margin-bottom: 0px; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; visibility: visible;"><section style="margin-top: -4px; margin-right: 0em; margin-left: 0em; padding: 10px; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: 微软雅黑; letter-spacing: 0.54px; line-height: 25.6px; background-color: #f9f8f8; visibility: visible;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.54px; visibility: visible;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; visibility: visible;"><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: 微软雅黑; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; text-decoration: underline; visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; font-size: 13px; line-height: 26px; white-space-collapse: preserve; color: #464646; visibility: visible;">笔记君说：</strong></span></section></section><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; line-height: 2em; visibility: visible; margin-bottom: 0px;"></section><section style="margin-right: 8px; margin-left: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #888888; font-family: 微软雅黑; font-size: 15px; letter-spacing: 0.54px; background-color: #f9f8f8;">当前AI很热门，出海也很热门，今天跟大家分享一下中国企业如何在新的全球化时代，通过数据智能、数智领航来实现高质量出海。</span></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-bottom: 0px;"></section><section style="margin-bottom: 0px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px;"><section style="margin: 10px 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; width: 556.364px; background: -webkit-linear-gradient(left, #a0a0a0, #fff7ea00) #ae515100;"><section style="margin-right: 0em; margin-left: 0em; padding: 5px 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; text-align: center; line-height: 2em; margin-bottom: 0px;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-size: 17px; color: #b00c03; background-color: #ae515100;">一、<strong><span style="font-family: 宋体; color: #b00c03; font-size: 17px; letter-spacing: 0.544px; text-decoration: none solid #b00c03;">大变局下中国企业的挑战和机会</span></strong></strong></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">1.过去旧红利正在消退</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当前我国正处于百年未有之大变局，其实这个变局和趋势早在2017年、2018年的时候就已经开始，只是趋势刚刚开始的时候就像涓涓溪流，我们不一定能觉察到，等我们觉察到的时候已经是滔天洪水了。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">今天我们正处于这个时代的大转折、大变局和大趋势中，我们的企业可以说进入了一个过去从未有过的周期。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在过去的二十多年，特别是2001年中国加入WTO以后我们同时叠加了由人口红利带来的上一轮全球化的红利、房地产和消费互联网的红利，这么多红利在短短二十年间同时出现，这在人类历史上也是非常罕见的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"> </span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">但是今天以上的红利基本消失或者逐渐减弱，很多行业要从增量时代进入到存量时代甚至是减量、缩量时代。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">上一轮由美国主导的全球化红利随着中美贸易战的爆发也走向终结，全球经贸格局发生了彻底的改变，同时人口见顶导致需求趋缓，尤其是实用性产品已经远远供大于求，同质竞争导致内卷加剧，企业普遍感觉很疲惫很迷茫。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">造成当前我们普遍内卷的原因就是过去很多企业是以生产为导向的，我们重投资、轻消费，重生产、轻营销，重视有形的东西、轻视无形的东西，对需求的重视和挖掘远远不够，有些新的需求没有被挖掘出来，有些需求尤其是服务需求和精神需求还远远没有被满足。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">再加上，我们当前正从工业时代往数字时代进行转型，现在企业的很多的思路和认知都还停留在工业时代，路径依赖、思维定式都非常强，这些都造成了目前很多企业的困局。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">未来我们不仅仅关注总量，更应关注结构。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><blockquote style="-webkit-tap-highlight-color: transparent; outline: 0px; color: var(--weui-fg-1); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff;"><section style="-webkit-tap-highlight-color: transparent; outline: 0px;"><section style="-webkit-tap-highlight-color: transparent; outline: 0px; margin-bottom: 0px; line-height: 2em;"><span style="color: #888888;">从原来的粗放经营到现在的精耕细作，从原来的机会导向到现在的战略导向；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; margin-bottom: 0px; line-height: 2em;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; margin-bottom: 0px; line-height: 2em;"><span style="color: #888888;">从原来经营为重到现在的经营管理并重；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; margin-bottom: 0px; line-height: 2em;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; margin-bottom: 0px; line-height: 2em;"><span style="color: #888888;">从原来的成本和规模驱动到今天的效率和创新驱动，当前企业只有实现范式的转变，才能穿越周期，才能进化成适应新时代的新物种。</span></section></section></blockquote><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">2.未来新红利正在崛起</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">虽然过去很多红利没有了，但同时也产生了很多新的红利，在这些红利中未来最重要的还有以下四个红利。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第一，出海红利</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">不出海，就出局，很多产品在国内就是存量市场，但出去就是增量市场</span></strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">，</span></span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">虽然美国主导的上一轮全球化已经走向尾声，但中国推动的“一带一路”和共建人类命运共同体的新一轮全球化将不断展开，同时由数字化驱动的新一轮全球化也给中国出海企业带来非常大的潜力。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="letter-spacing: 0.544px; font-size: var(--articleFontsize);"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FrpmvTO9QphI7fT3m_X9hy2CxN4f" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以我们要把国外市场当国内市场做，从十几亿的目标客户群拓展到七八十亿的目标客户群，中国将在海外再造一个几十万亿的大体量经济体，<strong>企业也只有国内国外两条腿走路，才能行稳致远。</strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第二，绿色经济</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">今天我们的贸易呈现绿色化、低碳化趋势，绿色、低碳产品的出海显示了强劲的势头。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">尤其是我们</span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"><strong>出口的“新三样”新能源汽车、光伏、动力电池出口数据非常显眼，</strong></span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">也就代表着中国在绿色循环经济、低碳时代，把原来西方发达国家打压我们的地方变成突破口，在这些方面实现了领先，未来低碳绿色产业成为经济新的增长点，出口产品的低碳元素成为新的竞争优势。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/Fugz1NSmYH5Ka-Kv01u6bdVFX2TM" /></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第三，人工智能</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">今天的人工智能已经从判别式人工智能到生成式人工智能、再到以DeepSeek为代表的推理型人工智能。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当前正进入到智能体时代，人类将向通用人工智能的最终目标发起冲刺，所有行业都将被人工智能改造和重构，人工智能将和各行各业的应用场景相结合，全面改变人类的生活和生产方式，同时将带来全新的商业模式、业务模式和管理模式。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第四，IP和品牌</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">无IP不商业，在数字化时代的今天，IP比任何时代都重要。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们有三个世界：</span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"><strong>物理世界、数字世界和精神世界</strong></span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">,未来我们要学会在这三个世界随意穿梭，用数字世界和精神世界赋能和改造物理世界。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">同时我们也有三种消费：<strong>物质消费、精神消费和灵魂消费。</strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong> </strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">物质消费已接近饱和，但精神消费才刚刚起步，今天我们企业做营销，IP非常重要，IP就是流量，流量是商业的基础，未来企业市场部一定是围绕IP做轻资产运营，而非采用传统重资产的方式进行营销。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在企业面临的所有趋势中，<strong>最重要的趋势是新全球化和数字化，这也是企业未来面临最重要的两个发展趋势和发展红利。</strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="margin-bottom: 0px; text-wrap: wrap; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px;"><section style="margin: 10px 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; width: 556.364px; background: -webkit-linear-gradient(left, #a0a0a0, #fff7ea00) #ae515100;"><section style="margin-right: 0em; margin-left: 0em; padding: 5px 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; text-align: center; line-height: 2em; margin-bottom: 0px;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-size: var(--articleFontsize); color: #b00c03; background-color: #ae515100;">二、<strong><span style="color: #b00c03; font-size: 17px; letter-spacing: 0.544px; text-decoration: none solid #b00c03;"><strong style="letter-spacing: 0.578px;"><span style="font-size: 17px; letter-spacing: 0.578px; text-decoration: none solid #b00c03;">新全球化和中国企业出海新模式</span></strong></span></strong></strong></section></section></section></section></section></section></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">1.四次全球化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;">① 第一次全球化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">人类历史上第一次全球化是工业革命以后到一战以前，主要是英国主导的全球化。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"><span style="letter-spacing: 0.544px;">② 第二次全球化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"><span style="letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第二次全球化也就是全球化2.0是二战以后美国主导的全球化，二战以后成立WTO的前身关税与贸易总协定，通过多轮谈判把关税降下来，把非关税措施不断减少，这大大促进了贸易的自由化。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">③ 第三次全球化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"><span style="letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">兴起于20世纪九十年的全球化3.0也是美国主导的，这次全球化以全球化价值链贸易为主要特征，欧美的大跨国公司在全球配置资源，同一产品不同工序在全球分工制造，同时跨国公司把价值链的高端如研发设计、品牌营销等留在国内，而把生产制造转移到中国等发展中国家。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">中国通过加入WTO，融入世界，利用我们劳动力优势嵌入全球价值链，给跨国公司贴牌制造和代工制造，借助欧美跨国公司的营销、销售和研发设计，把产品出口到全球。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">最典型的像苹果手机，其设计研发、品牌营销在美国，零部件是日韩的，最后在中国组装生产。在贴牌代工制造过程中，我们逐渐通过在干中学，不断消化吸收西方的技术，同时进行二次创新，最终实现自主创新。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们也逐渐向价值链的中高端迈进，不再只做组装，也生产零部件，成套设备也能生产，同时不仅从事生产制造，研发设计和营销也都涉足，向全产业链和全价值链发展，并进入产业链价值链的中高端，从而和欧美公司形成全面的竞争。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">随着中美贸易战的爆发，如今美国开启逆全球化进程，原因在于其在制造业方面缺乏优势。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">④ 第四次全球化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff;"><span style="letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当一个国家在产业竞争力不占优势时，就会从自由贸易走向保护贸易。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">中国推动的共建“一带一路”正加速推进，同时数字化驱动的新全球化正加速形成，新一轮全球化也就是全球化4.0正在全球如火如荼的推进，此时，数字化贸易尤为重要。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以义乌为例，众多商家通过跨境电商实现了买全球、卖全球。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">与由大跨国公司主导的全球化3.0不同，全球化4.0呈现出去中心化的特征,众多中小企业甚至自然人都能够借助数字化平台实现全球买、全球卖。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以，</span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">数字化是全球化4.0最显著的标志，同时全球化4.0更加开放、更加普惠、更加去中心化，更加注重合作共赢，世界将进入新全球化和“再全球化”的新阶段，旧的贸易秩序已经被打破，新的贸易秩序正在形成中。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="letter-spacing: 0.544px; font-size: var(--articleFontsize);"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FqIUIP4sTygiJngIrvTNMfXGftLs" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们在全球化3.0阶段通过嵌入全球价值链产业得到巨大的发展从而成为世界货物贸易第一大国，而未来能否真正成为贸易强国、实现民族伟大复兴，关键在于全球化4.0我们能否很好抓住机会，超越赶超，实现产业的全面领先。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">2.五次产业大转移</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">人类历史上一共进行了四次制造业产业大转移，目前第五次产业大转移正在进行中。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="margin-bottom: 0px; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; font-size: 16px;"><section style="margin-top: 10px; margin-bottom: 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="padding: 10px; -webkit-tap-highlight-color: transparent; outline: 0px; background-color: #efefef;"><section style="-webkit-tap-highlight-color: transparent; outline: 0px; transform: rotate(0deg);"><section style="-webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">第一次产业大转移发生在</span><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;"><strong>工业革命后由英国转移到欧洲其他国家和美国；</strong></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="font-size: 15px; color: #464646;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">第二次产业大转移发生</span><strong><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;">在20世纪五六十年代，美国二战后将纺织钢铁等行业往日本、德国转移；</span></strong></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="font-size: 15px; color: #464646;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">第三次产业大转移则是</span><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;"><strong>日本、德国将很多劳动密集型产业往韩国、中国台湾、中国香港、新加坡等“亚洲四小龙”地区转移，也帮助“亚洲四小龙”实现了经济腾飞；</strong></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="font-size: 15px; color: #464646;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></span></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">第四次产业大转移则发生</span><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;"><strong>在20世纪八九十年代，欧美、日本以及“亚洲四小龙”大规模将制造业向中国大陆转移，</strong></span><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">从而推动中国迅速崛起为世界工厂。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">我们也抓住了第四次产业大转移的机会，迅速成为世界制造强国，我们的工业产出占了全球接近三分之一的量，而且在很多战略新兴行业实现了全球领跑。</span></section></section></section></section><section style="margin-top: -4px; -webkit-tap-highlight-color: transparent; outline: 0px; width: 578px; text-align: right;"><section style="margin-left: auto; -webkit-tap-highlight-color: transparent; outline: 0px; width: 50px; height: 4px; background-color: #c80000; margin-bottom: 0px;"></section></section></section></section><section style="margin-right: 0.5em; margin-left: 0.5em; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; line-height: 2em; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当前世界正在发生第五次产业大转移，这次制造业产业大转移则是从中国转移到世界各国。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们的高端制造向美欧日转移，</span></strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们现在由很多企业去发达国家收购工厂，收购他们的技术、品牌和产能，实现本地化生产。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们的中低端制造向东南亚、中东、北非、南美等发展中经济体大规模转移，</span></strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">实现产能出海和本土化生产，能更好规避关税壁垒和贴近目标市场和目标客户。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">这次产业大转移也让中国进入了轰轰烈烈的大航海时代，对所有企业来说一定要顺应这个大趋势。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">3.全球供应链的重构</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当前全球经贸格局发生深刻改变后，全球的供应链也随之重构，供应链从原来的中心化转变为去中心化，更趋向本地化、近岸化、友岸化。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">像特朗普提出要美国制造业回流，回归到本土，如果不能回归本土，也希望在墨西哥、加拿大等邻近国家，同时想方设法将中国排除在美国全球供应链之外，找到替代供应链，实现供应链的多元化。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以，<strong>未来我们的企业不可能将所有产能都集中在中国，仅以出口贸易的形式进行业务。</strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">因为我们的产能占全球的1/3，而消费仅占1/16。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们有很多产能都需要海外市场，但未必都通过国内生产以出口贸易的形式出去，否则别说美国，其他国家都难以承受，毕竟我们的产能巨大，我们的产业竞争力非常强，而且各国都希望本国能实现工业化，能把税收和就业留在国内。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">过去的供应链是由效率和成本驱动的，即从效率最高、成本最低的地方采购。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如今，很多情况要考虑到安全和价值观的因素。</span></strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">就像美国对涉及产业安全和国家安全的很多行业还会持续征收高关税甚至直接限制进口。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">像医疗、造船、汽车、大型装备制造等行业更多需要考虑国内安全保障，像疫情期间医疗物资的保障就显示出这些产业本土化的重要性。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">再比如造船产业，中国每年有2600多万吨的产能，而美国每年仅有几十万吨，一旦发生战争，如果没有这些行业的制造能力后果不堪设想。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">二战时期美国军事强大就是依托于强大的制造业产能，那时候美国的军舰下水如同下饺子一般，制造能力非常恐怖。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如今因为制造能力的衰退，船舶的正常维修都有可能得不到保障。未来全球供应链从成本效率驱动转向安全价值观驱动的特征非常明显。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">随着国际贸易数字化水平和智能制造水平的不断提升，大规模个性化定制成为可能，这也导致全球供应链不断往碎片化和去中心化方向发展，在汽车和电子产品行业，全球供应链也从链式向网状方向发展，共建、共享、共生和共赢的特征越来越明显。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">4.中国在新全球化时代角色的变化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">和过去不同，中国在新全球化时代角色也逐渐发生了变化。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前我们的定位是世界工厂，大家都是生产导向，大规模标准化生产成为主流，导致产能不断扩大，从而出现同质化竞争和内卷。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">行业内卷的根本原因在于：</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong>工业革命下的生产是大规模标准化生产，最终必然会将成本压缩到极致，从而陷入内卷，除非行业通过残酷竞争形成寡头垄断，大家的日子才会好过一些。</strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">只要定位是世界工厂，就一定会出现当前状况。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">新全球化不是“去中国化”，而是“再中国化”，</span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们要用我们的智能制造技术、我们的全产业链优势、我们的营销品牌以及我们的价值观，重新定义世界需要中国的方式。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="text-align: center; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: var(--articleFontsize); letter-spacing: 0.034em;"><img class="rich_pages wxw-img" style="letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FlNtapon-ZnPCpvzD3-bMHQYNABR" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">之前我们是世界工厂，现在我们要去全世界开设工厂，全球第五次产业大转移正在进行中，我们不仅是产品出海，更多的是技术出海、产能出海和品牌出海。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前我们是世界工厂，未来我们有望成为世界办公室；以前我们仅参与生产制造环节，而围绕制造的生产性服务业，如研发设计、品牌、营销、金融、物流、法律、咨询等在未来至关重要。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如果能将这些高质量的就业岗位留在国内，大力发展生产性服务业尤其是数字化驱动的生产性服务业，数字化后很多服务业都是可以跨境交付的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">就像我们环球慧思的数据产品也已经实现大规模出海，在中国境内为全球100多个国家和地区的进出口企业提供贸易大数据服务，我们的人员全部在国内，但通过数字化交付我们可以为全球企业提供大数据精准营销服务。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">中国每年毕业的大学生非常多，高层次人才比例越来越高。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们将来要成为世界的办公室，容纳更多高质量、高收入的就业群体，而不仅局限于世界工厂的定位，</span></strong></span><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">况且现在我们很多年轻人都不愿意进工厂，发展知识密集型的服务业提供高质量的就业岗位也是符合中国未来在全球价值链位置不断提升的现实。 </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前我们都是“copyto China”，也就是从国外抄作业，把国外成熟的商业模式复制到中国，走发达国家走过的路，同时在技术上我们也是先引进、模仿，再吸收、消化，同步进行二次创新和自主创新，在一些技术上从跟跑到并跑甚至领跑。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="margin-bottom: 0px; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; font-size: 16px;"><section style="margin-top: 10px; margin-bottom: 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="padding: 10px; -webkit-tap-highlight-color: transparent; outline: 0px; background-color: #efefef;"><section style="-webkit-tap-highlight-color: transparent; outline: 0px; transform: rotate(0deg);"><section style="-webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">比如我们的</span><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;"><strong>通信技术</strong></span><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">现在就是领先全球，我们的智能制造领域也实现了赶超超越，我们在数字时代有很多商业模式。</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="font-size: 15px; color: #464646;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">比如</span><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;"><strong>跨境电商领域像TEMU、TikTok、Shein都是在引领</strong></span><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">，我们通过数据驱动、需求驱动实现以产定销和小单快反模式都是非常领先的商业模式，现在很多领域全世界在抄中国的作业，也就是“copy from China”。</span></section></section></section></section><section style="margin-top: -4px; -webkit-tap-highlight-color: transparent; outline: 0px; width: 578px; text-align: right;"><section style="margin-left: auto; -webkit-tap-highlight-color: transparent; outline: 0px; width: 50px; height: 4px; background-color: #c80000; margin-bottom: 0px;"></section></section></section></section><section style="margin-right: 0.5em; margin-left: 0.5em; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; line-height: 2em; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们今天到“一带一路”国家去，和上一轮全球化中我们嵌入全球价值链不同，今天我们要主导全球价值链，不仅仅是生产制造，研发设计、品牌营销都要我们自己去做。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前我们很多产品是“made in China”中国制造，未来是“made by China”，不一定是在中国生产，但是这里面的原材料、零配件都是中国的，生产制造这些产品的设备和专利是中国的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">现在国外超市里面“made in China”的东西越来越少，但是中国含量的东西越来越多，所以我们现在出口的中间体、配部件和成套设备产品的比例越来越多，中国的出口产品往高端化、智能化、绿色化和服务化方向发展，彻底改变大家对中国制造是低价大路货的印象。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以后我们还要“marketed by China”和“managed by China”，除了制造能力外，我们在全球市场的营销能力和管理能力越来越重要。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">再有我们不仅是中国制造，还要“created by China”中国创造，我们有很多自己创造的东西，有自己的IP和品牌，像泡泡玛特的Labubu以及《黑悟空》游戏等产品风靡全球，也反映了中国的创造和创意能力的提升，中国文化的被认同。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">5.中国企业出海新模式重新定义中式全球化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">虽然全球经贸格局出现“逆全球化”和贸易保护主义的倾向，但全球化其实没有停止，只是以另一种形式存在，“再全球化”成为未来相当长时间国际经贸的主旋律，仅从货物贸易占GDP的比重来看，国际贸易其实在2012年就已达到巅峰，随后逐年下降，但加上服务贸易后，还是在不断创出新高。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在全球化4.0和第五次全球产业大转移的当下，中国企业以何种方式出海以及出海去哪里都是当下我们非常关注的，从产品出海迈向产能出海也成为必然。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">① 产品出海</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">起初，许多企业只是进行产品出海，等行业发展成熟后会转向产能出海。当然，是选择产品出海还是产能出海，要依据不同行业和企业所处的不同发展阶段而定。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">② 海外组建销售和客服机构</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">企业通常都是从简单出口起步，如今很多企业在海外设有销售机构和客服机构，组建本土化销售和客户服务团队，更贴近消费者和更接近市场，也有助于企业在当地市场进行深度营销和对当地客户的快速反应；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; letter-spacing: 0.544px;">③ 海外投资设工厂</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">还有很多中国企业直接在海外投资设厂；也有少数企业像海尔、美的、三一重工、徐工等企业一步到位真正实现了全球资源配置，全球生产、全球销售，成为真正的全球化企业，但大多数企业还处于第一阶段和第二阶段，也就是简单出口和设立海外销售客服机构这两个阶段。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><img class="rich_pages wxw-img" src="https://pic.app.58cammp.com/Fh4gOZyGKpbKPAvG56DeVd_uYFk4" alt="图片" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">企业全球化模式非常多样，典型的模式有</span><span style="color: #c80000;"><strong><span style="color: #c80000; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">美国跨国公司模式、日本的综合商社模式和德国的隐形冠军模式。</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">① </span>美国跨国公司模式</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">美国跨国公司模式最为典型，呈现高举高打的态势，例如苹果、特斯拉等企业全球配置资源，全球生产、全球营销、全球品牌。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px;">② </span><strong><span style="color: #464646; font-size: 16px; letter-spacing: 0.544px; text-decoration: none solid #464646;">日本的综合商社模式</span></strong></span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">日本虽然有丰田、索尼等跨国企业，不过日本最著名的是三菱、三井、住友、丸红、伊藤忠等五大综合商社，我们国内的“厦门三剑客”建发股份、厦门国贸、厦门象屿以及浙江的中大物产、江苏的苏美达股份等企业走的都是日本综合商社的路子。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; letter-spacing: 0.544px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px;">③ </span><strong><span style="letter-spacing: 0.544px; text-decoration-style: solid; text-decoration-color: #464646;"><strong><span style="color: #464646; font-size: 16px; letter-spacing: 0.544px; text-decoration: none solid #464646;">德国的隐形冠军模式</span></strong></span></strong></span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong style="color: #464646; font-size: 16px; letter-spacing: 0.544px; background-color: #ffffff; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; letter-spacing: 0.544px;"><strong><span style="letter-spacing: 0.544px; text-decoration-style: solid; text-decoration-color: #464646;"> </span></strong></span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">隐形冠军是德国出口的主力军和急先锋，德国的隐形冠军，产品高度专业化和系列化，市场则是多元化和全球化，他们将市场和客户拓展至全球各个角落，实现产品专业化与市场全球化。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; -webkit-tap-highlight-color: transparent; outline: 0px; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">这种隐形冠军模式在浙江较为常见，就像浙江义乌的双童吸管，产品覆盖全世界且市场占有率非常高。</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">中国企业的出海模式除了以上三种典型模式外，还有我们通过</span><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"><strong>跨境电商模式出海</strong></span><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong>，无论是通过跨境电商“四小龙”还是自建独立站出口，跨境电商的生态体系经过十几年建设已经非常成熟。</strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">例如义乌的各类跨境电商和市场采购的出海体量非常庞大；还有我们的文化出海，当下网游、网剧、网文的出口体量也非常大；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">随着很多服务产品数字化程度越来越高，之前不能数字化贸易的服务现在可以通过跨境交付提供，像远程教育、远程医疗、远程金融服务、法律咨询服务等都可以跨境提供；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">还有</span></strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><strong>云计算、大模型、数字营销、SAAS软件等都可以进行跨境贸易</strong>，这些领域北京的优势很大，北京的数字服务贸易出口量非常庞大；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">还有数据出海，像环球慧思，我们的数据来源和销售市场均在海外，借助中国的算力算法将数据加工成产品销往全球各地，我们一年的出口规模也非常可观；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">还有像泡泡玛特、名优创品、蜜雪冰城、海底捞等企业则以商业存在的形式出海，在海外到处可以看到中国的商业；</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><img class="rich_pages wxw-img" src="https://pic.app.58cammp.com/FksThEZ2CfXlgcxVsNNi_hxSdbB4" alt="图片" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">还有基建出海一直都是我们的强项，我们是全球最大的基建市场占领者，这方面优势非常大。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以，中国的大航海时代各种模式、各类企业都有，千军万马，奔腾不息。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="margin-bottom: 0px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px;"><section style="margin: 10px 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; width: 556.364px; background: -webkit-linear-gradient(left, #a0a0a0, #fff7ea00) #ae515100;"><section style="margin-right: 0em; margin-left: 0em; padding: 5px 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; text-align: center; line-height: 2em; margin-bottom: 0px;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-size: var(--articleFontsize); color: #b00c03; background-color: #ae515100;">三、<strong><span style="letter-spacing: 0.544px; text-decoration-style: solid; text-decoration-color: #b00c03;"><strong style="letter-spacing: 0.578px;"><span style="font-family: 宋体; color: #b00c03; font-size: 17px; letter-spacing: 0.578px; text-decoration: none solid #b00c03;">数据智能赋能中国企业新出海</span></strong></span></strong></strong></section></section></section></section></section></section></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">全球化4.0很大部分是由数字化驱动的，</span><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">数字化既是出海的最大红利，也是最大变量，</span><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在当前环境下中国企业通过数字化驱动新出海成为一道必选题。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FgVmKONt5di5BnJwxDU5WWzo9BvJ" /></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">1.数字化是第四次工业革命最主要的特征</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当前我们正处于以互联网、大数据、人工智能为核心的第四次工业革命，第一次工业革命是机械化，第二次工业革命是电气化，第三次工业革命是信息化，前三次工业革命由欧美主导，我们在前三次工业革命中全面落后，始终处于跟随和追赶状态，但在第四次工业革命中我们有望全面领先。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">数字化的本质其实就是物理世界通过数字映射形成数字世界，同时形成的数字世界反过来又指导我们的现实物理世界，</span><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">这样我们就实现了升维，而互联网的出现则是拉开了第四次工业革命的序幕。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第一，在线化</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在线化是数字化的基础，人在线、设备在线、管理在线、业务在线，只有在线才能沉淀数据，在线化是实现数据沉淀的最好方式，没有在线就无法沉淀数据，也就无法用数据指导业务实践。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第二，数据化</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">有了数据，再加上算力和算法，就能实现智能化，因为未来数据是最重要的生产要素，中国是世界上唯一将数据作为生产要素的国家，也说明了数据的重要性。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">现在我们的数字化进入下半场，从互联网时代迈向数据智能时代。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前是“互联网+”，现在是“数据要素X”，以前是“网商”；现在是“数商”，以前数字化的能力主要是网络推广和数字营销能力，现在数据分析和数据洞察的能力更为关键。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">未来的关键核心在于能否通过数据深刻洞察消费者和客户的需求，这种能力最为关键。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第三，智能化</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">有了海量的数据，再加上强大的算力和算法，我们就能实现智能化，从像ChatGPT这样的生成式人工智能诞生以来，人工智能发展非常迅速，未来各行各业都将被人工智能改造从而极大提高了生产率。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当前数据智能已经在国际贸易的各个环节和各个流程中得到大规模深度应用，在营销自动化、智能化、客户开发、客户分析、风险管理等领域应用已经非常成熟。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><img class="rich_pages wxw-img" src="https://pic.app.58cammp.com/FmGcTo3iTPyOk7U3deVRd24LhKXw" alt="图片" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如今的外贸营销很大部分是基于大数据精准营销，这和以前的泛泛营销完全不同。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如今在义乌，很多小商家都在使用AI和数据智能。</span></strong></span><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在每个环节，如内容生成、智能获客、选品、虚拟人直播、视频生成、自动报价等都已经应用数据智能。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">同时在产品设计时运用AI进行反向定制，将消费者的需求快速传导到设计端，从而实现制造端的大规模、个性化定制，即所谓的千人千面，这在过去是无法想象的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">有了数据智能在国际贸易全链条应用以后，人类将来肯定会进入智能贸易的时代</span><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">。当然，虽不会像智能驾驶那样实现自动化，但可无限接近。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FhmrkLrGZWNsrsBCERrGKAdsjKrG" /></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">关键在于，有了数据智能后，就能实现从感知到洞察、到决策、到执行的全链条数据智能覆盖。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们现在基于大数据，对客户的画像、需求、痛点、偏好的了解，有时候比客户自己还了解自己，同时根据数据、直觉、经验实时做决策并执行，自动发邮件或其他触达工具精准触达客户并进行实时营销管理。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">2.数字化驱动企业新出海的三个层面</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第一，工具层面</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">数字化驱动企业新出海首先是工具层面。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如果今天出海仍采用传统方式，效率会很低。如今数字化工具越来越多，且迭代速度越来越快。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们做出海业务时，必须熟练应用这些工具，因为其效率和效果是传统方式无法比拟的，现在有各种各样的贸易端数据化工具，包括数字营销，像B2B营销搜索引擎、社交平台、短视频等数字化营销工具。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">外贸大数据是非常重要的数字化出海工具，</span><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">现在全球有海量的交易数据，能让我们快速做出消费者行为分析和客户画像，还可以对其进行精准定位、精准市场分析和精准开发。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="text-align: center; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: var(--articleFontsize); letter-spacing: 0.034em;"><img class="rich_pages wxw-img" style="letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FngN97Kp1PAwQQL3BosnIHZ7hWfj" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">外贸大数据可以做客户画像、精准触达、市场分析、风险控制、精准报价等。如果没有大数据，即使你跑到印尼或者巴西市场也不太可能迅速了解当地的买家。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">但现在有了大数据，每个企业的供应链、上下游情况都一目了然，包括联系人、位置信息、公司信息、领英号、WhatsApp等信息都非常详尽。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第二，战术层面</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所有工具还需要人来使用，需要建立SOP流程，需要建立一套体系和打法。</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以基于每种主流工具需要建立一套和工具相匹配的体系，跨境电商有跨境电商的打法，外贸B2B有外贸B2B的体系，外贸大数据精准营销有外贸大数据精准营销的体系。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">像我们基于外贸大数据精准营销有一套标准作业流程，有很多步骤和流程，经过这么多年的迭代才把体系建立起来，我们现在有五六百人的外贸营销团队，如果没有一套标准作业流程是不可想象的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当然，数据要和别的工具组合，形成一体化、体系化的打法。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">今天我们看到印巴战争也是如此，地面雷达锁定，战斗机发射，预警机制导，即A锁B射C导，这是体系化的作战，是通过数据链进行数据协同，任何战术中数据都是最重要的，一定要实现数据共享。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以有了工具能否打出战术，需要进行战术设计，需要和战术相适应的团队，就像有了无人机不一定能打出无人机战术，人很关键，战术、体系的设计非常关键。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">就像坦克在一战时是防御武器，到二战时，希特勒用坦克打出了闪电战。有了坦克未必能打出闪电战，要打出闪电战的效果，需要人，需要SOP流程和体系的设计，这点非常重要。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">第三，战略层面</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">从工具到战术，再到战略，战略是比较长时期的，一般来说整个战略转型需要十几年。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">数字化转型是每家企业必须要做的，虽然周期比较长，但一定是“一把手”工程，一定要循序渐进，小步快跑。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FqC9z5Q6HTJfvh4lOk2FftPAgJOU" /></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">数字化转型从外部来说要实现全价值链的数字化转型，在获取和洞察市场与客户的数据后，利用这些数据反向传导到研发设计，再到智能制造，实现大规模个性化定制和千人千面的柔性生产，再包括精准营销、智能交付等，全价值链都要进行数字化转型，最终将企业进化成数字时代的新物种。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="margin-bottom: 0px; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; font-size: 16px;"><section style="margin-top: 10px; margin-bottom: 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="padding: 10px; -webkit-tap-highlight-color: transparent; outline: 0px; background-color: #efefef;"><section style="-webkit-tap-highlight-color: transparent; outline: 0px; transform: rotate(0deg);"><section style="-webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">以前是生产什么卖什么，是B2C模式，将来要转成</span><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;"><strong>C2B模式</strong></span><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">；</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="font-size: 15px; color: #464646;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">以前是以产定销，现在是</span><strong><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;">以销定产</span></strong><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">；</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">以前是大规模、标准化生产，将来是</span><strong><span style="font-size: 15px; letter-spacing: 0.578px; background-color: #efefef; color: #c80000;">大规模、个性化定制，千人千面</span></strong><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">；</span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="font-size: 15px; color: #464646;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></span></section><section style="margin-left: 8px; margin-right: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">以前组织和生产都是刚性的，将来要变成</span><strong><span style="letter-spacing: 0.578px; background-color: #efefef; font-size: 15px; color: #c80000;">弹性、柔性化的。建立数据驱动、需求驱动、柔性生产、敏捷交付的新型组织。</span></strong></section></section></section></section><section style="margin-top: -4px; -webkit-tap-highlight-color: transparent; outline: 0px; width: 578px; text-align: right;"><section style="margin-left: auto; -webkit-tap-highlight-color: transparent; outline: 0px; width: 50px; height: 4px; background-color: #c80000; margin-bottom: 0px;"></section></section></section></section><section style="margin-right: 0.5em; margin-left: 0.5em; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; line-height: 2em; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">企业完成对外的数字化转型后，内部也要转型，内部同样是一个体系，涉及思维方式、组织架构、运营、人才、文化等方方面面。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">首先需要数字化思维，数字化思维包含去中心化、利他思维、开创共享等思维方式，同时建立和数字化转型相适应的组织架构也非常重要。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">大中台、小前端、积木化组织、项目化组织，既要分工，又要跨部门协同，要把之前的串联模式变成并联模式，把火车头模式变成动车组模式。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">当然数字化运营非常重要，在内部运营上要把数字化武装到牙齿，全流程数字化管控，高效透明，阳光是最好的防腐剂，数字化运营简单高效，最后数字化转型的人才和企业文化也是非常重要的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">未来最大的矛盾在于需求复杂多变，这就要求后端产能和供应链都具备弹性。</span></strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前工业时代的企业很难解决这一矛盾，要么产品变成库存滞销，要么运气好脱销但生产来不及，错过销售旺季。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前更多是以产品制造商生产为中心、以产品为中心，以后一定是以客户为中心，场景很重要，要以客户为中心，更多地考虑场景，以场景为驱动、以需求为抓手、以市场为导向，而不只是以产品制造为中心。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">以前是卖产品，现在要卖解决方案，将来挖掘需求、找到痛点、提供解决方案是最重要的。要通过数据、直觉、经验洞察，找到很多未被发现的需求也就是隐性需求，并迅速提供解决方案。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="margin-bottom: 0px; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; font-size: 16px;"><section style="margin-top: 10px; margin-bottom: 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="padding: 10px; -webkit-tap-highlight-color: transparent; outline: 0px; background-color: #efefef;"><section style="-webkit-tap-highlight-color: transparent; outline: 0px; transform: rotate(0deg);"><section style="-webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 8px; margin-left: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">以前更多是以产品制造商生产为中心、以产品为中心，以后一定是</span><span style="background-color: #efefef; font-size: 15px; letter-spacing: 0.578px; color: #c80000;"><strong>以客户为中心，场景很重要，要以客户为中心，</strong></span><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">更多地考虑场景，以场景为驱动、以需求为抓手、以市场为导向，而不只是以产品制造为中心。</span></section><section style="margin-right: 8px; margin-left: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;"> </span></span></section><section style="margin-right: 8px; margin-left: 8px; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">以前是卖产品，现在要</span><strong><span style="background-color: #efefef; font-size: 15px; letter-spacing: 0.578px; color: #c80000;">卖解决方案，将来挖掘需求、找到痛点、提供解决方案是最重要的。</span></strong><span style="color: #464646; font-size: 15px; letter-spacing: 0.578px; background-color: #efefef;">要通过数据、直觉、经验洞察，找到很多未被发现的需求也就是隐性需求，并迅速提供解决方案。</span></section></section></section></section><section style="margin-top: -4px; -webkit-tap-highlight-color: transparent; outline: 0px; width: 578px; text-align: right;"><section style="margin-left: auto; -webkit-tap-highlight-color: transparent; outline: 0px; width: 50px; height: 4px; background-color: #c80000; margin-bottom: 0px;"></section></section></section></section><section style="margin-right: 0.5em; margin-left: 0.5em; letter-spacing: 0.578px; -webkit-tap-highlight-color: transparent; outline: 0px; line-height: 2em; margin-bottom: 0px;"></section><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">所以，中国的大航海时代各种模式、各类企业都有，千军万马，奔腾不息。</span></section><section style="margin-right: 8px; margin-left: 8px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="margin-bottom: 0px; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px;"><section style="margin: 10px 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; width: 556.364px; background: -webkit-linear-gradient(left, #a0a0a0, #fff7ea00) #ae515100;"><section style="margin-right: 0em; margin-left: 0em; padding: 5px 10px; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px;"><section style="margin-right: 0em; margin-left: 0em; -webkit-tap-highlight-color: transparent; outline: 0px; text-align: center; line-height: 2em; margin-bottom: 0px;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; font-size: var(--articleFontsize); color: #b00c03; background-color: #ae515100;">四、<strong><span style="letter-spacing: 0.544px; text-decoration-style: solid; text-decoration-color: #b00c03;"><strong style="letter-spacing: 0.578px;"><span style="font-family: 宋体; letter-spacing: 0.578px; text-decoration-style: solid; text-decoration-color: #b00c03;"><span style="color: #b00c03; font-size: 17px; letter-spacing: 0.578px; text-decoration: none solid #b00c03;">中国企业出海的几个建议</span></span></strong></span></strong></strong></section></section></section></section></section></section></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">1.产业专业化、市场多元化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">产品可以做成专业化、系列化，但市场不能集中在一个地方。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">产品一定要聚焦，市场一定要多元化，客户也一定要多元化，要让客户遍布全球每个角落，更加贴近客户和市场，秉持“少就是多、慢就是快”的理念，不断打磨产品，不断深入开发客户。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">2.内外贸一体化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">把国外市场当成国内市场做，更多关注本土化的需求洞察。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们的产品既要全球化又要本地化，不一定都要创新技术，很多只要进行本地化改进就能找到很大的市场。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">例如，传音手机在非洲做得很好，并非技术领先，而是真正能洞察客户需求。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们做数据终端产品时，发现难以打入日本市场，原因是日本市场喜欢看报告，不喜欢原始数据模式，所以产品的本土化改造非常重要，这就需要很强的需求和市场洞察能力。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><img class="rich_pages wxw-img" src="https://pic.app.58cammp.com/Fj2Ac1g1cxyM8o1e9SyBPc2Q_I3O" alt="图片" /></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在数字时代，需求洞察、客户洞察非常重要，能快速洞察客户需求并快速提供解决方案是最关键的。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">3.分布式产能、产能本地化、区域化和多元化</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">今天全球供应链的重构和经贸格局的重构给我们带来了很多挑战和机会，未来有实力的企业要考虑分布式产能，规避贸易摩擦带来的风险，同时更接近本地和区域市场，更好服务本地客户，减少物流成本。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">企业需要在全球产能配置同时，将企业的研发设计、品牌营销也要进行全球配置，以获取更多国际资源和能力。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">4.建立弹性产能、弹性的供应链，加大营销投入</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">之前受生产导向的影响我们习惯把产能做得越大越好，工厂规模越建越大，不仅需要巨大的投入，关键当市场萎缩或市场受到外部冲击导致需求订单萎缩时，庞大的产能就会非常危险，就像饭店大了，客人没有那么多，就会很被动。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">现在有很多家具企业追求的规模也是适中，也有很多协作的厂，一旦订单没了，就先砍掉协作厂，让自己的工厂永远处于满负荷的状态，所以弹性产能、弹性供应链非常重要。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">建立以数据驱动，具备柔性供应链、弹性制造，实现以销定产、随需而动、供需精准匹配的研发生产体系，这也是我们未来转型的方向。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">未来企业要加大营销投入，有订单有市场才能有未来，也是立于不败之地的关键。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FrTMPNBgWwDNjCzqsF2A3bNJ_fZs" /></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">5.从销售导向到营销导向，营销模式从B2C到C2B</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><strong><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">真正以客户为中心，以需求为导向，以场景为切入点，挖掘需求、找出痛点，为客户创造价值、为客户解决问题。</span></strong></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">实际上，现在具有实用性功能产品的需求日益减少，未来我们需要关注更多其他方面的价值，如体验价值、情绪价值、服务价值等，这些价值的重要性越来越高。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们要从产品制造商转变为客户运营商，从销售产品转变为提供解决方案，从泛泛营销转变为精准营销，从被动营销转变为主动营销，这是未来我们的转变方向，真正实现从销售导向到营销导向的转变。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">我们要开展差异化营销、体系化营销。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">未来要打造各种差异化，因为产品同质化后必然会导致低价竞争和内卷，所以必须要实现差异化。如今的营销是体系化的，并非单点作战，而是协同体系、生态作战、一体作战的模式。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">同时我们要做到软硬一体、虚实结合，将虚的东西做实。如今，对企业来说对外是打造品牌，对内是建设文化，这都需要一套标准作业流程，也需要一套体系，这样才能确保执行到位。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #c80000;"><strong><span style="color: #c80000; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">6.最终还需要打造组织、培养人才</span></strong></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">目前，中国企业要走出去实现全球化，人才是最关键的。我们需要培养更多具备全球化视野，同时掌握数字化技能和数字化思维的复合型人才。营销、管理更多是隐性知识，而非显性知识。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">如今，人工智能能够解决显性知识的学习，但隐性知识需要通过社区学习、环境学习、试错学习，在交流过程中逐渐掌握。未来应该按照智慧型组织去打造，打造一个和谐、可持续、高绩效的团队。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在这样一个大变局时代，我们需要不断提升认知，积累新资源，长出新能力。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;">站在月球看地球，站在未来看现在，透过现象看本质，不断打破思维定势和路径依赖。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="font-family: 宋体; font-size: 16px; letter-spacing: 0.544px; color: #c80000;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 0px; margin-right: 0px; margin-bottom: 0px;"><img class="rich_pages wxw-img" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.578px; text-align: center;" src="https://pic.app.58cammp.com/FnTcIBMZlwU7s6LID77X2H1Mjlv2" /></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"><span style="font-weight: bold;">拿着旧地图找不到新大陆，必须要与时俱进，不断拥抱变化，不断进化，既要升维思考，又要微粒化执行，不断迭代，同时保持战略定力，在变化中寻找不变的力量。</span></span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">在不确定中找到确定性，只有这样才能战胜周期、战胜时代，才能让自己在激烈的市场竞争中立于不败之地。</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;">来源：36kr</span></section><section style="-webkit-tap-highlight-color: transparent; outline: 0px; letter-spacing: 0.544px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: #ffffff; line-height: 2em; margin-left: 8px; margin-right: 8px; margin-bottom: 0px;"><span style="color: #464646; font-family: 宋体; font-size: 16px; letter-spacing: 0.544px;"> </span></section><p style="display: none;"> </p> <!----></div> 加油吧！ 出海10年吗？ 哈哈哈哈大笑啊！ 加油加油
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