普通人为什么很难变有钱？
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.58cammp.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section class="mp_profile_iframe_wrp" style="margin-bottom: 0px;"></section><p style="margin-bottom: 0px;"><img class="rich_pages wxw-img" style="caret-color: #07c160; color: #000000; text-align: start; white-space: normal; font-size: var(--articleFontsize); letter-spacing: 0.034em; width: 586px; height: 311px;" src="https://pic.app.58cammp.com/FjlVUI1JYDYlLiV5g7FGOLfvmDJS" /></p><section style="caret-color: #000000; color: #000000; letter-spacing: normal; white-space: normal; text-align: right; margin-bottom: 0px;"><span style="caret-color: #07c160; color: #888888; font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.5px;">（图/《比海更深》）</span><strong style="font-family: Optima-Regular, PingFangTC-light; font-style: italic; letter-spacing: 2px; caret-color: rgba(255, 255, 255, 0.8); visibility: visible;"><img class="__bg_gif rich_pages wxw-img" style="vertical-align: middle; visibility: visible !important; width: 640px !important; height: auto !important;" src="https://pic.app.58cammp.com/Fsw7FsSsc4YScmGuLj6p3Umc3S1C" /></strong></section><p style="margin-top: 16px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">1880年，莫泊桑在《一生》的开篇里写道：</span></span></p><blockquote><p><span style="font-size: 16px;">生活既不像人们想象的那么好，也不像人们想象的那么糟。</span></p></blockquote><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">如今，</span></span><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">一个世纪过去了，普通人的生活似乎还是在原地打转。只不过，我们对于生活的想象，早已被层层叠叠的消费符号所重塑。</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">社交媒体上，清晨手冲咖啡的仪式感、</span></span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">Citywalk中的独立书店、露营帐篷外的落日余晖；短视频里，极光、雪山、洱海、民宿……共同构成了理想人生的范式模板。</span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">与此同时，关于「一人公司」「下班副业」「数字游民」的讨论持续升温，这些话题在短视频和图文笔记中高频出现，悄然成为了一种新的成功叙事：「只要表达自我，就能</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">被看见；只要被看见，就能获得回报」。</span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">根据《2023中国自由职业者发展报告》数据显示，我国灵活就业人口突破2亿，其中35岁以下的群体占比超过七成。</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">内容创作，似乎成了普通人通往财富自由的最后一扇门。</span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">然而，在流量红利的喧嚣之下，现实的问题逐渐浮出：为什么投入了大量时间与情感的内容创作，最终难以转化为可持续的经济收益？为什么「做自己」反而成了最昂贵的消费？当我们把「情绪价值」「自由表达」「理想生活」视为人生目标时，是否正陷入了另一种更为隐蔽的资本逻辑？</span></p><p style="font-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: 400; text-align: start; text-indent: 0px; text-transform: none; white-space: pre-wrap; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; border: 0px solid; box-sizing: border-box; margin: 1em 0px 40px; word-break: break-word; caret-color: #111133; color: #111133; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif, Source Han Serif; letter-spacing: 0.064px; line-height: 1.75em;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">或许，问题的根源不在于平台、算法或运气，而在于一种更深层的认知错位——</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">我们习惯以消费者的心态，去追求生产者的回报。</span></span></p><section style="margin-bottom: 32px; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; orphans: 2; white-space: normal; widows: 2; font-variant-ligatures: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; caret-color: #000000; color: #000000; letter-spacing: normal; text-align: start; visibility: visible; line-height: 2em;"><section style="margin-top: 16px; margin-bottom: 16px; outline: 0px; visibility: visible; line-height: 2em; text-align: justify;"><span style="outline: 0px; font-size: 28px;"><strong style="outline: 0px;"><span style="outline: 0px; caret-color: #07c160; color: #ff4c41;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">|</span></span></span></strong></span><span style="outline: 0px; caret-color: #07c160;"><strong style="outline: 0px; font-size: 20px; letter-spacing: 0.034em;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">01 消费主义的隐蔽升级</span></span></strong></span><span style="outline: 0px; caret-color: #07c160;"><span style="outline: 0px; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></span></section><section style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">传统意义上的消费主义往往与物质追求直接相关，比如将一代80后、90后拖入债务泥潭的房子、车子、教育投入等。然而，现代社会的消费主义早已不再依赖实物，而是用「生活方式」这样更加隐蔽的载体，悄然完成自我升级后呈现在人们的视野之中。</span></span></section><section style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">因此，当我们谈论「做自己」「追求想要的生活」时，很少会有人意识到这些话语背后的消费主义本质。</span></section><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">社会学家朱丽叶·斯格尔</span><span style="letter-spacing: 0.5px; color: #888888; font-weight: normal; font-style: italic;">（Juliet B. Schor）</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">曾在《过度消费的美国人》这本书中说过，现代消费主义的核心，已经从「拥有什么」转向了「成为谁」。它不再仅仅是推销商品，而是推销一种身份认同——通过「工作—消费循环」绑定人们的生活模式，再让个体通过消费对标「理想群体」以确认社会身份。</span></span></p><section style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">当下流行的那些「生活方式体验」，诸如一杯原产地的精品手冲、一场极地旅行、一次艺术看展，</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">表面上是对物质主义的超越，本质上是消费主义的一种更高级的形式。</span></span></section><section style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">这种消费主义的升级，巧妙地将自己包装成一种理想主义。当我们说「我要过自己想要的生活时」，很少会思考这种「想要」究竟从何而来。大部分人以为自己的消费选择是自我表达，实际上这些选择中一多半都来源于社交媒体上流行的生活方式。</span></span></section><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">而真正实现财富积累的密码是生产者思维。</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">这不是简单地指从事生产行业，而是一种根本性的思维方式：</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">关注创造价值而非消耗价值，关注他人需求而非自我表达。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">简单来说，这种思维是从「我能从世界得到什么</span><span style="letter-spacing: 0.5px; color: #888888; font-weight: normal; font-style: italic;">（好的东西、好的体验）</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">」变成</span></span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">「我能为这个世界创造什么</span><span style="letter-spacing: 0.5px; color: #888888; font-weight: normal; font-style: italic;">（产品、服务、内容）</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">来换取我想要的」。</span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">我们以内容创作为例，成功的内容创作者往往能够很好地平衡自我表达和读者的需求，而不是单纯地「写自己想写的」，比如半佛仙人。那么更具体的表现是什么呢，就是可以不断地接商单，既能做到读者喜欢，也能让甲方爸爸满意。</span></p><section style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><section style="margin-bottom: 40px;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">当然，我这里并不是想否定「个性」的价值，而是想表达，</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">我们之所以很难赚到钱，是因为满足自我的消费主义思维在赚钱这件事上行不通。</span></span></section><section><section><p style="margin-top: 16px; margin-bottom: 8px; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); font-size: 16px; visibility: visible;"><span style="letter-spacing: 0.5px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light;"><span style="caret-color: #000000; color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; font-size: 28px;"><strong style="outline: 0px;"><span style="outline: 0px; caret-color: #07c160; color: #ff4c41;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">|</span></span></span></strong></span><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><strong style="outline: 0px; font-size: 20px; letter-spacing: 0.034em;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">02 情绪价值的经济悖论</span></span></strong></span><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><span style="outline: 0px; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">普通人很难赚到钱的第二个原因，是低估了情绪价值的成本。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">当一个社会的物质生活水平达到一个高度，人们就会越来越注重精神世界的满足。而情绪价值的重要性，也会被抬到了一个前所未有的水平。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">尤其是最近几年，情绪价值几乎成了亲密关系里的「硬通货」。</span></span><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">年轻一代对关系的期待，早已不止于搭伙过日子，人生来孤独，所以太渴望被理解、被看见。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">但大部分人或许没有意识到情绪价值背后的经济学实质，它无法凭空产生，而是一种</span></span><strong><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">情感劳动</span></span></strong><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; color: #888888; font-weight: bold; font-style: italic;">（emotional labor）</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">，需要持续地投入时间、精力和自我调节。</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">一个总是耐心倾听、善于共情、懂得制造仪式感的人，绝非天生如此，而是经过了长期的练习，甚至是以压抑自我情绪为代价换来的。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">社会学家霍克希尔德在《心灵的整饰》中很早就指出过：空乘人员的微笑服务、客服人员的克制怒气，都是典型的情感劳动。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">而在亲密关系中，我们同样在进行着相似的「表演」，比如控制脾气、主动沟通、记住纪念日、说甜言蜜语……这些看似自然的情感流露，实则都是刻意管理的结果。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">所以，情绪价值不是「赠品」，而是</span></span><strong><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">有成本的产出</span></span></strong><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">。</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">提供者在持续投入时间和付出心力；而接收者在消费获得了即时满足。只不过，在亲密关系中，这种交换往往被爱与责任的外衣所包裹，显得不那么赤裸。</span></span><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">但问题是，情绪价值是很难转化为房产、教育、医疗等结构性资源。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">我并不是说情绪价值不重要，而是想指出一个事实：</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">索要情绪价值本身是一种消费，而不是生产。那些能够提供高情绪价值的人，往往需要投入大量时间和精力来培养这种能力——这本身就是一种生产行为。</span></span></p><section style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">基于此，或许我们就不难理解，那些能够通过婚姻真正实现阶级跃迁的人，无论是好看的外表、精英的光环、情绪的共鸣，本质上都是情绪价值的一次资本化交易。</span><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">而大多数执着于获得而不是生产「情绪价值」的普通人，就很难通过婚恋这条「捷径」离开底层。</span></span></p></section></section></section></section></section><section style="text-align: justify;"><span style="caret-color: #000000; color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; font-size: 28px;"><strong style="outline: 0px;"><span style="outline: 0px; caret-color: #07c160; color: #ff4c41;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">|</span></span></span></strong></span><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><strong style="outline: 0px; font-size: 20px; letter-spacing: 0.034em;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">03 资本收割方式的迭代</span></span></strong></span><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><span style="outline: 0px; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></span></span><section><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">从80后、90后的房贷车贷，到95后、00后的精品咖啡、IP文化溢价，资本收割的方式在变，但底层逻辑始终如一：</span></span><strong><span style="color: #000000; orphans: 2; widows: 2; outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">引导人们将资源投向消费而非生产，用于即时满足而非长期积累</span></span></strong><span style="color: #000000; orphans: 2; widows: 2; outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">。</span></span></p></section><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="color: #000000; orphans: 2; widows: 2; outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">近几年，资本目睹着年轻人的消费重心从「拥有」一步步转向「体验」。旅行、看展、小众餐厅、情绪疗愈……这些「生活方式型消费」成为主流。</span></span></p><p style="margin-top: 8px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">它们被赋予意义、被美化、被视为自我投资或精神富足的象征。</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">但本质上，大多数体验仍是单向支出——钱花出去了，但难以形成可积累的资产。</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">更值得警惕的是，</span></span><strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">生产和消费的边界也正在被日益模糊</span></span></strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">。</span></span><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">在人人都可以拥有一个「IP梦」的自媒体时代，我们将写文章、拍视频、做播客视为「内容创作」，误以为自己在参与价值生产。</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">但现实是，绝大多数的个体创作者根本无法实现可持续变现。我们的创作更多是出于热爱、表达欲或者是社交认同，行为本质上是一种</span></span><strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">情感驱动的消费</span></span></strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">——投入时间、精力、金钱，换取流量、点赞和短暂的被看见感。</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">因此，不买房、不买车、不生小孩，或许并不意味着挣脱了资本逻辑。</span><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">资本的高明之处在于将消费重塑为自由，把负债包装成生活美学。</span></span><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">从前是「你值得拥有」，如今是「你要活出自我」；从前是分期买包，现在是出行打卡、熬夜剪辑、为虚拟的认同买单。形式变了，但逻辑没变：让我们不断地支出，却难有积累，用时间负债，把我们困在原地。</span></span><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></p></section><p><span style="caret-color: #000000; color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; font-size: 28px;"><strong style="outline: 0px;"><span style="outline: 0px; caret-color: #07c160; color: #ff4c41;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">|</span></span></span></strong></span><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><strong style="outline: 0px; font-size: 20px; letter-spacing: 0.034em;"><span style="outline: 0px;"><span style="letter-spacing: 0.5px;">04 太阳底下没有新鲜事</span></span></strong></span><span style="color: #000000; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: normal; orphans: 2; widows: 2; outline: 0px; caret-color: #07c160;"><span style="outline: 0px; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><br /></span></span></p><section><p style="margin-top: 16px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible; text-align: justify;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">五千年的文明，太阳底下早就没有什么新鲜事了。</span></span></p></section><p style="margin-top: 16px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible; text-align: justify;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">每一代人都会遭遇属于自己的「资本主义剧本」。上一辈为一套房耗尽一生，这一代为一场旅行刷爆信用卡；从前是「成家立业」，如今是「自我实现」——名字不同，本质相似：</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">我们总在被某种叙事说服着，把欲望当作自由，把消费当作选择。</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible; text-align: justify;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">但真正的智慧，倒也不在于拒绝所有的消费，更不在于标榜清苦，而在于</span></span><strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">清醒地自我认知：</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">我究竟想要什么，又愿意为什么而付出。</span></span></strong></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible; text-align: justify;"><strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">是想要被镜头记录的瞬间，还是真正丰盈的内心生活；是渴望被看见的热闹，还是可持续的自我成长……当我们在社交媒体上精心拍摄生活，在深夜为流量焦虑，是否意识到，那些被消耗的时间与心力，本可以流向更有价值积累的地方。</span></span></strong></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible; text-align: justify;"><strong><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">认清自己的价值排序，不是要否定感受，而是拒绝被困在被定义的身份里。</span></span></strong></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: normal; font-style: normal;">你可以喝咖啡、看展、当博主，但前提是你清楚——</span><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">这是你主动的选择，而非被算法和广告植入的「应该」，这才是真正的自由。</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"><span style="font-size: 16px; orphans: 2; widows: 2; line-height: 1.9; color: rgba(0, 0, 0, 0.94); outline: 0px; font-weight: bold; font-style: italic; letter-spacing: 2px; caret-color: #07c160; font-family: Optima-Regular, PingFangTC-light; visibility: visible;"><span style="letter-spacing: 0.5px; font-weight: bold; font-style: normal;">来源：虎嗅App</span></span></p><p style="margin-top: 32px; margin-bottom: 32px; outline: 0px; font-size: 16px; orphans: 2; white-space: normal; widows: 2; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.9; caret-color: rgba(0, 0, 0, 0.94); color: rgba(0, 0, 0, 0.94); letter-spacing: normal; visibility: visible;"> </p><section style="margin-top: 16px; margin-bottom: 16px; outline: 0px; letter-spacing: 0.544px; orphans: 2; widows: 2; background-color: #ffffff; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; caret-color: rgba(0, 0, 0, 0); color: #222222; line-height: 2em; visibility: visible; font-size: 16px; white-space: normal;"><section style="margin-top: 16px; margin-bottom: 16px; outline: 0px; letter-spacing: 0.544px; orphans: 2; widows: 2; background-color: #ffffff; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; caret-color: rgba(0, 0, 0, 0); color: #222222; line-height: 2em;"><section style="margin-top: 16px; margin-bottom: 16px; outline: 0px; letter-spacing: 0.544px; font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; caret-color: rgba(0, 0, 0, 0); line-height: 2em;"><section style="margin-top: 16px; margin-bottom: 16px; outline: 0px; letter-spacing: 0.544px; line-height: 2em; display: inline !important;"><section style="margin-top: 16px; margin-bottom: 16px; outline: 0px; letter-spacing: 0.544px; font-size: 16px; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; caret-color: rgba(0, 0, 0, 0); color: #222222; line-height: 2em; display: inline !important;"></section></section></section></section></section><p style="display: none;"> </p> <!----></div> 有钱没钱天注定 6666666666666 一个亿。。。。。。。。。
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