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在抖音上，花样的炫富视频不断刷新着人们对社会人均财富的认知，每每刷到此类视频总有用户会感叹，这个世界是不是只剩自己一个穷人？
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1.
/ 抖音打击刻意炫富等不良内容
封禁违规账号3973个 /
在伪成功学泛滥、炫富炒作之风盛行的网络环境下，抖音官方近日宣布，将着重整治此类账号。
2月26日，抖音安全中心发布治理处罚公告，对一批涉嫌刻意炫富、恶意炒作、有违社会公序良俗的账号进行禁言、封禁等处理。1月以来，抖音安全中心已清理此类视频2862条、音频324条、话题47个，封禁违规账号3973个。
公告表示，本次治理重点打击六类涉及不良价值观、不健康生活方式的内容。包含：
宣扬拜金主义、攀比享乐；
对非富群体进行歧视、嘲讽或攻击；
涉未成年人发布大量奢侈品信息；
打造“白手起家逆袭成精英”人设营销或诈骗；
故意展示大量现金、撒钱；
制作销售视频、图片、文案等炫富素材。
抖音安全中心相关负责人表示，刻意炫富内容污染社区风气，尤其危害青少年的身心健康，抖音对此高度重视，也将进入常态化治理。
随着短视频行业的迅速发展，近年来以抖音、快手为首的短视频平台逐渐成为新的流量聚集地。这场瓜分流量盛宴中，不少先驱者开始思考如何快速分得一杯红利。
在经过不断的试错过程后，有人发现，随随便便发个现金、豪车、游艇、豪宅、名包、名表视频便能吸引成百上千的点赞流量。
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2.
/ 用户如何花式炫富？
从月薪3000到年入百万，动辄超跑豪宅现金 /
当然，炫富也有不同的炫法。
蓝鲸记者查询发现，在抖音上不少账号以电视连续剧的方式，推出一集一集的小剧场视频，为出镜主人公打造着“白手起家逆袭成精英”的人设。
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“13岁外出打工，9年从月入几千到现在年入百万。”
在主页的视频中，几个月前的主人公还是路边发传单的打工人，几个月后，摇身一变成为月入百万的，5套房的公司老板。在精心包装的人设下，该账号收获了超190万粉丝，视频平均点赞过万。
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另有某些街坊类账号通过随机采访路人的方式向观众展现富人的生活方式。
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以氪金研究所为例，该账号的采访对象几乎无一例外的从价值百万的超跑豪车上下来，身上动辄数十万的名表包包，上万的衣装服饰随处可见。
当被问到是做什么的时候，多数都是公司老板、网店店主、工厂老板等职业。
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数据显示，氪金研究所粉丝高达320万，视频平均点赞过万。虽然采访对象的身份真假无从考证，但这并不妨碍他们的受欢迎程度。值得注意的是，此类炫富式的采访视频往往能比一般的视频获得更高的点赞量。
除了上述几种委婉花式的炫富方式外，更多的是直接晒出豪车、豪宅，数十上百万的现金。往往一张手握豪车方向盘的照片，配上一串鸡汤式文案的视频就能获得超高的流量和点赞数据。
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于是乎炫富类视频逐渐成为快速收割流量利器，而当这个“财富密码”被打开后，越来越多的炫富类账号出现，成为占据平台的主流内容之一。
3.
/ 炫富≠真富 /
在炫富视频泛滥的大环境下，你或许会疑惑为什么那么多富人。而事实上，你看到的更多是“定制的假象”。
以上述“白手起家年入百万的公司老板”为例，该账号隶属于广州某微商化妆公司旗下，而视频中的主人公正是该微商的创始人。在众多视频的衬托下，该女生被包装成为白手起家的成功学大师。而事实上，网传的上亿身家、百万豪车、名下多套房产均无从考证。据天眼查app显示，该公司也存在多起司法风险。
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此类博主之所以包装成白富美的形象，大多是以推广自创品牌卖货为主。在该账号的主页上，可以看到诸多美妆产品，销量高的甚至多达2000余件。在炫富视频的加持下，不少观众陷入伪富人的成功学陷阱，沦为待割的韭菜。
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4.
/ 炫富视频背后的灰产：
“开豪车”仅需30元，
6元可买700多条“装X“视频 /
在流量的诱惑下，炫富视频逐渐衍生成一条灰色产业链。
蓝鲸记者查询发现，虽然平台已经屏蔽了“炫富”一词，但在闲鱼上搜索“个人形象展示”等词汇，仍然可以找到专门提供“定制炫富”服务的卖家。只要花上不到30元，就可以拥有劳斯莱斯、法拉利、兰博基尼、奔驰等豪车的个性化定制包装。
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此外，更有开发者开发出了专门用来提供炫富视频的app“小视频”，资料显示，该软件为用户提供了700多部炫富视频资源，涵盖“跑车、美食、风景、美女、游艇、飞机、现金、装X”等类别。该软件并非免费，如需下载视频需要支付6元。
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近年来，在流量红利的驱使下，伪成功学泛滥、炫富炒作之风大行其道，此类风气也顺势滋养了提供炫富视频的灰色产业链。
“白手起家、屌丝逆袭、一夜暴富……”短视频平台过度炫富营造的假象给当代年轻人造成了巨大的心理失衡和价值观的扭曲。抖音的整治行动对靠“炫富视频”牟利的账号而言是一种警示，未来行业对此类视频的监管或将愈发严格。
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来源：网易新闻
作者: 时间de旅行者 时间: 2021-3-2 20:40
这都是公司养的号，割韭菜用的，谁信谁傻
作者: 淡薄人生 时间: 2021-3-2 20:47
该好好整治了
作者: 袁宇荣 时间: 2021-3-2 20:49
爱慕虚荣的都被割韭菜了
作者: 霸王硬上 时间: 2021-3-2 20:55
知乎人均硕士，小红书人均上亿
作者: sister3。 时间: 2021-3-2 21:09
我不会去羡慕这些人，我觉得太假了
作者: 半枝烟飘香 时间: 2021-3-2 21:26
都是普通百姓成就了他们，
作者: 半枝烟飘香 时间: 2021-3-2 21:26
时间de旅行者 发表于 2021-3-2 20:40
这都是公司养的号，割韭菜用的，谁信谁傻
都不知道她们几千万粉丝哪里来的
作者: JunK 时间: 2021-3-2 21:33
虛偽的生活、偽裝着自己
作者: 蝉风鸣夏 时间: 2021-3-2 21:35
都是雇的人，我看过一个签了公司做吃播的女孩的采访
作者: 春哥永生 时间: 2021-3-2 21:40
抖音禁了也好，这个是目前最大的合法诈骗平台
作者: 小教官 时间: 2021-3-2 21:54
好好好
作者: 不知道叫啥好 时间: 2021-3-2 22:20
现在人就吃这一套，要么卖惨要么炫富
作者: 不知道叫啥好 时间: 2021-3-2 22:20
结果卖惨的其实家里几套房，炫富的都是盗图
作者: Angbaong 时间: 2021-3-2 22:38
作者: ꧁꫞柬༒中꫞꧂ 时间: 2021-3-2 22:47
都是文案
作者: jeff18 时间: 2021-3-2 22:48
不信
作者: 坤爷（深圳） 时间: 2021-3-3 00:04
干就完了
作者: zbz沉默是金 时间: 2021-3-3 00:26
富二代
作者: 爱拼才会赢fuli 时间: 2021-3-3 01:20
看过
作者: 沈大维 时间: 2021-3-3 01:31
赞
作者: 秋韵 时间: 2021-3-3 02:55
赞
作者: 好运生鲜配送 时间: 2021-3-3 03:09
把炫富全程关去孤岛
作者: 泊威夏 时间: 2021-3-3 03:22
这些账号已经被封了，散了吧
作者: 梦醒忆悲凉 时间: 2021-3-3 05:13
厉害
作者: 新人承让 时间: 2021-3-3 06:18
无聊，我不看抖音
作者: jpz0711 时间: 2021-3-3 06:46
时间de旅行者 发表于 2021-3-2 20:40
这都是公司养的号，割韭菜用的，谁信谁傻
割韭菜是什么意思
作者: 国强家富人安康 时间: 2021-3-3 07:03
提示: 作者被禁止或删除 内容自动屏蔽
作者: 栢立君 时间: 2021-3-3 07:04
呵呵
作者: Mr.Min 时间: 2021-3-3 09:16
担忧
作者: Huahua 时间: 2021-3-3 12:11
哈哈
作者: 执着 时间: 2021-3-3 12:21
提示: 作者被禁止或删除 内容自动屏蔽
作者: 独钓江淮 时间: 2021-3-3 16:30
做微商直播带货的都开法拉利买LV
作者: AterasDrenteend 时间: 2021-3-4 05:52
标题: Gamal, Peratur, Thorek and Tuwas France
???? ??? 2021-3-2 20:47
??????
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